The purpose of this research is to understand how adults use social media to find love and connection. This study takes an inclusive approach to consider how people in a variety of communities (including monogamous, non-monogamous, heterosexual, LGBTQ, and kinky) use mainstream and specialized technologies to find connection.
4 ways to participate in this research
The short anonymous online survey asks questions about your online dating experience. There are 11 multiple choice questions, some with open-ended options if you would like to elaborate. The survey should take between 10-15 minutes to complete. Follow this link to the survey.
This portion of the study is an analysis of online profiles for mainstream and niche sites (e.g. Poly Matchmaker, Swing Life Style, Fet Life, Grinder, HER, etc.). This analysis includes biographical components, preset labels on apps/software, and photos.
30-minute interviews will focus on questions about online dating experiences and using different apps and platforms. Interviews will be conducted in person, on the phone, or online through video chat.
Digital Dating UX
A 15-minute user-experience (UX) will be recorded to capture a typical session of online dating activities. Screen capture software will record the moves the user makes on the phone or computer while navigating through the site, swiping, liking, passing, clicking, and/or messaging, while talking through the process. This is called a ‘think-aloud protocol” in which the user is asked to say whatever comes into their mind as they navigate online. This might include what they are looking at, thinking, doing, and feeling. Users can user free screencast software on their computer or phone to record their dating experience or set up an appointment to be recorded by the researcher. Through screencasting, the user’s face is not recorded, only their voice and screen.